Audit Data Quality and Remove Duplicates

Know what is wrong with your data before it breaks a report, an import or a campaign: every issue with the rows that prove it, and duplicates merged without losing anything.

What it does

• Audits a table, sheet or export: missing values, invalid emails, phones and dates, outliers, test records
• Finds exact and likely duplicates, groups them with the evidence and proposes the surviving record
• Cleans the file on request, with a change log of every value it touched
• Keeps an incident log and runs a weekly check of what is new, fixed and still open
• Finds the right tables, definitions and owners for an analysis and keeps a living data catalog

What you need

• Nothing to start: share an export or paste a few rows
• Google Sheets (optional) to audit and clean your shared lists in place, or the database, warehouse, Airtable base or CRM you already use

How setup works

You share a table and get the quality report and the merge plan in the first minutes. It then learns which fields identify a record, which value wins in a conflict and what counts as an issue for you, and offers the weekly check.

What stays in your hands

• No record is deleted, merged or overwritten in your tools without your go-ahead
• Every removed or changed row is kept in an export so it can be restored