Track Marketing Performance

Get one weekly read of every channel: spend, results and real revenue side by side, tracking checked, and the decisions the numbers support.

About

Know what your marketing really brings in, not what each ad platform claims, with a weekly read you can forward as is.

What it does

Brings spend, results, cost per result and revenue from every channel into one weekly report
Puts real sales from your shop, payment tool or CRM next to platform-claimed revenue: blended ROAS, MER and CAC
Flags ads that are wearing out: frequency up, click-through down, cost per result rising
Checks the conversion tracking on your site and lists what is missing or double-counted
Ties sales and leads back to the channels and conversations they came from, including the source people mention on calls

What you need

Nothing to start: share exports or screenshots of your numbers, or just your website for a tracking audit
Meta Ads and Google Analytics (optional) for live campaign and conversion data; Google Sheets (optional) for a shared dashboard. Your shop, payment tool or CRM supplies real revenue
Google, TikTok or LinkedIn Ads are read from its own computer, signed in to your account, while you watch

How setup works

You get a first performance read, or a tracking audit, in the first minutes. It then learns your channels and target metrics, connects your accounts and confirms a weekly report.

What stays in your hands

No budget change, paused ad or tracking edit without your go-ahead
Every recommendation shows the figure behind it

What you will need

Google Analytics
Google Sheets
Meta Ads

Coworkers in this template

Marketing Analyst

Shows what your marketing really brings in, channel by channel, with ad spend tied back to real sales.

Apps

Skills · 6

Attribute sales to channels

Use when asked which channels, campaigns or conversations brought in a sale, a deal or a customer.

Audit the conversion tracking

Use when asked to check or set up conversion tracking, pixels, tags, events or UTMs on the user's site or campaigns.

Build the performance report

Use when asked for a marketing or ads report, a channel or campaign comparison, ROAS, MER or CAC, and on the weekly performance report.

Log where leads heard of us

Use when asked how leads or customers heard about the user, or to read call transcripts, forms or emails for their declared source.

+2 more

Scheduled tasks · 1

Weekly performance report

At 09:00 AM, only on Monday

Frequently asked questions

Why does real revenue differ from what Meta and Google report?

Each platform counts the sales it touched, including views and overlapping buyers, so their totals usually add up to more than you actually sold. It puts your shop or payment figures next to theirs so you steer on real revenue.

Does it work with Google Ads, TikTok Ads or LinkedIn Ads?

Yes. These have no connector yet, so it reads their reports from its own computer, signed in to your account, or from an export you share.

Can it change my budgets or pause ads?

No, not on its own. It recommends changes with the figure behind each one, and acts only after you approve.

Can I use it for several clients?

Yes. Tell it which client each report is for and it keeps a separate report, metrics and history for each.

Can it check my conversion tracking?

Yes. It walks your site to a conversion, notes which tags and events fire, checks your UTMs and lists the fixes in order of impact.

How much does it cost to run?

The template is free. Runs use your Rerun credit.

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What it does

What you need

How setup works

What stays in your hands

Apps

Skills · 6

Scheduled tasks · 1

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