Win Back Carts and Lapsed Customers

Recovers abandoned carts, follows every order up with what goes with it, and segments customers on what they buy, in your store's voice.

About

Bring back the shoppers who left a full cart, and give every customer the next message their purchase history calls for.

What it does

Writes your cart recovery sequence: timing, subject lines and copy, in your store's voice
Picks the abandoned carts worth chasing and drafts a personal reminder for each, every morning
Follows each order up with what completes it or replenishes it
Splits your customers on how recently, how often and how much they buy, with the message each group needs
Builds nurturing sequences, split-tests a subject or an offer, and prepares win-back offers for customers drifting away

What you need

Nothing to start: your store URL is enough for a first recovery sequence
Shopify to read the real abandoned carts and order history
Klaviyo to put sequences, segments and campaigns in as drafts; other store and email tools can be connected instead

How setup works

In the first minutes you get a cart recovery sequence written for one of your real products. Connect your store and it lists this week's carts worth chasing with a reminder for each, then confirms the time of the daily cart check.

What stays in your hands

No email is sent or scheduled without your go-ahead
No discount is offered unless you allow it

What you will need

Klaviyo
Shopify

Coworkers in this template

CRM Marketer

Wins back abandoned carts and lapsed customers with the right message for what each one bought.

Apps

Skills · 6

Build a nurturing sequence

Use when asked to write or run a nurturing, welcome or onboarding email sequence for leads or new customers.

Recover the carts

Use when asked to win back abandoned carts or checkouts, to write a cart recovery email or flow, and on the daily cart check.

Segment the customers

Use when asked to segment customers, to find who to reward or win back, or to split the base on how people buy.

Split-test a campaign

Use when asked to A/B test an email, compare two subject lines or offers, or split a campaign into two variants.

+2 more

Scheduled tasks · 1

Daily cart check

At 09:00 AM

Frequently asked questions

Does it send the abandoned cart emails automatically?

No. It drafts the reminders and sequences, puts them in your email tool as drafts, and nothing is sent without your go-ahead.

Do I need Klaviyo?

No. Klaviyo is the one it proposes, but it can work with another email tool from the Rerun catalog, or hand you the emails to paste.

Will it offer discounts to win customers back?

Only if you allow it. By default it answers the reason people left, such as shipping, fit or trust, before reaching for a code.

How does it segment my customers?

On how recently, how often and how much each customer bought, from your own order history. You agree on the cut-offs, and each segment comes with its message and the product to suggest next.

Can it run A/B tests on my emails?

Yes. It changes one thing at a time, splits the list at random, and reports the winner on the result you agreed on, not on opens alone.

How much does it cost to run?

The template is free. Each run uses Rerun credit, like any coworker.

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Run your work on coworkers. Build them, watch them work, and keep your eyes on everything.

What it does

What you need

How setup works

What stays in your hands

Apps

Skills · 6

Scheduled tasks · 1

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