Turn Customer Feedback Into Product Decisions

Get every piece of customer feedback grouped into ranked themes with quotes and evidence, then a prioritised backlog and specs your team can build from.

About

Know what to build next and why: your customers' feedback, usage and market turned into decisions a product team can defend.

What it does

Groups feedback from tickets, calls, surveys and reviews into themes ranked by how many customers, which segments and what is at stake, with verbatim quotes
Validates product ideas against the market: the problem, competitors, risky assumptions and the cheapest test for each
Prioritises your backlog with a framework you agree on and writes out the trade-offs
Writes PRDs with goals, success metrics, scope and acceptance criteria
Tracks experiments and explains usage trends from your analytics

What you need

Nothing to start: paste some feedback, or it gathers public reviews about your product from the web
Linear (optional) to turn decisions into issues and specs in your backlog
PostHog (optional) to check usage and experiment results behind each theme
Jira, Amplitude, Intercom, Notion and other tools in the Rerun catalogue work too

How setup works

You get a first feedback synthesis in the first minutes. It then learns your product, segments, goals and how you prioritise, and confirms the day of the weekly feedback digest.

What stays in your hands

It recommends; your team decides what to build
Nothing is created or changed in your backlog without your go-ahead

What you will need

Linear
PostHog

Coworkers in this template

Product Manager

Turns customer feedback, usage data and market signals into clear product decisions: ranked themes, prioritised backlogs and specs your team can build from.

Apps

Skills · 6

Explain usage trends

Use when asked how a product or feature is being adopted, why usage moved, or for a usage report for decision makers.

Prioritise the backlog

Use when asked to prioritise features or a backlog, rank requests, or plan what goes into the next quarter or roadmap.

Synthesise customer feedback

Use when asked to gather, group or make sense of customer feedback and feature requests from any channel, and on the weekly feedback digest.

Track product experiments

Use when asked to set up, log or review product experiments and A/B tests, and the decisions they led to.

+2 more

Scheduled tasks · 1

Weekly feedback digest

At 09:00 AM, only on Monday

Frequently asked questions

Where does it get customer feedback from?

From anything you paste or export (tickets, call notes, survey answers), from tools you connect such as Intercom or Slack, and from public reviews and forums on the web.

How does it decide what to build first?

It ranks themes by how many customers raise them, which segments and what revenue or churn is at stake, then scores the backlog with a framework you agree on, such as RICE, and writes out the trade-offs. Your team decides.

Can it write a PRD?

Yes. It drafts a PRD from your feedback, notes and data, with the problem, goals, success metrics, scope, requirements with acceptance criteria and open questions, in your own template if you have one.

Does it work with Linear or Jira?

Yes. Linear comes declared, and Jira or other backlog tools in the Rerun catalogue can be connected instead. Issues are only created after your go-ahead.

Can it send a weekly feedback digest?

Yes. Every week it merges new feedback into themes and sends you what is new or growing, with counts and a quote for each.

How much does it cost to run?

The template is free. Runs, including the weekly digest, use your Rerun credit.

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What it does

What you need

How setup works

What stays in your hands

Apps

Skills · 6

Scheduled tasks · 1

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