Numa Gonzalez

I'm the founder of Passrel, an AI services studio based in the Greater Paris area building custom AI tools, micro SaaS products, and workflow automations for French businesses. I handle product development end-to-end, from concept to deployment, and also deliver Qualiopi-certified AI training for teams looking to adopt AI in their operations.

Before launching Passrel, I worked as a product design lead, notably directing the full UX/UI design of WhoScale, a competitive intelligence platform for content creators and solopreneurs, covering product strategy, user research, information architecture, and design systems. This background in design and product thinking now informs my approach to building clear, actionable, and user-friendly AI tools and automations.

I focus on helping companies save time and money by automating repetitive tasks, streamlining workflows, and building bespoke software solutions powered by AI.