Baudouin Martelée

I'm a data scientist turned startup builder, currently co-founding Kaizup, an AI Community Manager that helps freelancers and small businesses create, refine, and schedule social media content in seconds. I led the product from vision to MVP, building AI-driven post generation, campaign planning, analytics, scheduling, and multi-platform publishing across LinkedIn, Instagram, Facebook, and TikTok. Today more than 70 companies trust Kaizup.

Before starting Kaizup, I worked as a data consultant at Dataroots, where I designed and built scalable data pipelines and deployed machine learning models for real-world business problems, including a cloud migration mission at KBC Bank & Verzekering. My background spans data engineering, MLOps, and cloud architecture (AWS, Azure), which I now combine with product and growth skills to build AI-powered automation tools for small businesses.

I'm hands-on across the full stack from coding the product myself to driving sales, marketing, and go-to-market strategy. I'm passionate about helping small businesses and solo entrepreneurs build a consistent online presence without needing a big marketing team or budget, using AI to remove the friction of content creation and social media management.