Send weekly social performance reports from Metricool via Gmail

Pulls your Metricool social and video stats each week, benchmarks every account against its own median

Send weekly social performance reports from Metricool via Gmail

About

This template runs a weekly social performance review for creators and social managers who juggle several accounts and want to know what actually landed. Every Monday morning it reads your organic social and video numbers from Metricool, compares each account against its own recent performance, and sends a clear report to your inbox through Gmail.

What it does

The Content Performance agent turns raw Metricool metrics into a readable weekly summary. Instead of a wall of numbers, it tells you which posts outperformed, which accounts moved, and what patterns are worth repeating.

  • Benchmarks each managed account against its own median rather than against generic averages
  • Flags winners and outliers using power-law analysis so the standouts are obvious
  • Extracts and names the hooks behind the posts that worked, so you can reuse them
  • Delivers the whole report to your inbox every Monday at 8am

How it works

The agent runs on a fixed weekly schedule. It pulls the latest performance data from your connected Metricool account, then applies its benchmarking and hook extraction method to separate signal from noise. Each account is measured against its own history, so a small account and a large one are judged fairly.

Once the analysis is done, the agent writes a structured report covering the week's top performers, notable outliers, and the recurring hooks that drove engagement. It sends that report through Gmail, so the review is waiting for you at the start of the week with no manual pulling or spreadsheet work.

What you will need

  • Gmail

  • Metricool

Agents in this template

Content Performance

Weekly organic social & video performance report: benchmarks each managed account against its own median, flags winners/outliers, and extracts the hooks that worked.

Connectors

Skills · 1

performance-benchmark-and-hooks

Load every weekly run before Phase 3. The method for benchmarking each account against its own median (power-law flagging) and the frameworks for extracting and naming the hooks behind winning posts.

Scheduled tasks · 1

weekly content performance

At 08:00 AM, only on Monday

Frequently asked questions

Which accounts do I need to connect?

Two: Metricool and Gmail. The agent pulls your organic social and video performance data from Metricool, then sends the finished report through your Gmail account. Setup takes about 5 minutes.

How often does the report arrive?

Once a week. The agent runs every Monday at 8:00 AM and delivers the weekly performance report to your inbox via Gmail.

What does the report actually contain?

It benchmarks each managed account against its own median performance, flags the winners and outliers using power-law analysis, and extracts the hooks behind the posts that worked. You get named patterns you can reuse, not just raw numbers.

Does it compare my accounts to competitors or industry averages?

No. Each account is benchmarked against its own median, so the comparison is against your own past performance rather than external benchmarks or other creators.

Does it cover paid ads or only organic content?

Only organic social and video performance. The report focuses on organic posts and videos across the accounts you manage in Metricool, not paid campaigns.

Do I have to review each report before it sends?

No. The agent runs on its schedule, builds the report, and sends it through Gmail automatically each Monday morning without a manual review step.

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