Compile a weekly brand sentiment digest from X

Brand Pulse Digest is a weekly reporting agent for founders and marketing leads who want a clear read on how their brand is being talked about, without scrolling through feeds every day. It runs every Monday morning and sends a single executive email that ties external chatter to internal pipeline movement.

What it does

Each run gathers the week's top signals about your brand across web news, X and Reddit, then sorts them along four axes: sentiment, category, media value and threat. It surfaces competitor moves alongside your own mentions, and pulls the deals in your pipeline that stalled or slipped so external sentiment sits next to revenue impact.

The digest closes with a footer that states exactly which source categories were swept and which were skipped, so nothing is assumed. Even a quiet week sends a one-line confirmation that the sweep ran, so silence never means the agent stopped working.

How it works

The agent loads its brand-pulse skill at every run. That skill carries the four classification grids, the arithmetic for spotting stalled and slipping pipeline deals, and the footer rules that keep every report honest about its coverage.

It collects social and web mentions through Apify and X, reads pipeline status from HubSpot, and delivers the finished digest by Gmail. The whole thing runs on a fixed weekly schedule at 8am Monday, so the report lands before the week begins with no manual pull required.