Detect stalled HubSpot deals and draft rep follow-ups in Slack

Finds HubSpot deals that stopped moving, drafts a tailored follow-up for each from its own history, and posts both to the owning rep in Slack

Brushed metal sales funnel holding a row of stacked cards, one card glowing orange

About

This template runs a weekly sweep of your HubSpot pipeline to catch deals that have gone quiet before they slip away. It is built for sales teams and operators who want stalled deals surfaced and follow-ups written for them, without a rep having to comb through the pipeline by hand.

What it does

The agent "Cold Deal Rescue" identifies deals that have stopped progressing, then writes the specific follow-up each one needs based on its own history. For every stalled deal it posts a message in Slack to the rep who owns it, pairing the flagged deal with a ready to send draft.

  • Detects deals with no recent activity against a clear definition of what counts as movement
  • Counts how long each deal has been stalled
  • Applies a three-rung escalation ladder so the tone matches how cold the deal has gone
  • Drafts a follow-up written from the deal's actual context
  • Delivers the flagged deal and its draft to the right rep in Slack

How it works

On a schedule set to Thursday mornings, the agent sweeps HubSpot for deals that have gone cold. It loads a stalled-deal playbook that carries the rules for measuring activity, counting the stall, choosing the escalation rung, and drafting each message. Once the follow-ups are written, it routes each one to the owning rep in Slack so the rep can review and send.

Reps see the deals that need attention and a draft to act on, instead of chasing a pipeline report.

What you will need

  • HubSpot

  • Slack

Agents in this template

Cold Deal Rescue

Spots the deals that stopped moving, writes the follow-up each one actually needs from its own history, and puts both in Slack for the rep who owns it.

Connectors

Skills · 1

stalled-deal-playbook

Load at every run, from Phase 3 onward. Carries the definition of what counts as deal activity and why, how the stall is counted, the three-rung escalation ladder, the follow-up drafting rules, the Slack alert format, and the three table schemas to recreate if a table is missing.

Scheduled tasks · 1

weekly cold deal sweep

At 08:00 AM, only on Thursday

Frequently asked questions

Which accounts do I need to connect?

Two: HubSpot and Slack. The agent reads your HubSpot pipeline to find stalled deals and posts each flagged deal with its draft to the owning rep in Slack. Setup takes about 10 minutes.

How often does it run?

Once a week, on Thursday mornings. The agent sweeps your HubSpot pipeline for deals that have gone quiet, then posts follow-ups to reps in Slack for that run.

How does it decide a deal is stalled?

It uses a stalled-deal playbook that defines what counts as deal activity and measures how long each deal has gone without it. Deals with no recent movement against that definition are flagged, and the stall length is counted for each one.

Does it send the follow-ups automatically?

No. It drafts each follow-up and posts it to the owning rep in Slack alongside the flagged deal. The rep reviews the draft and sends it, so nothing goes to a customer without a person deciding.

Are the follow-up drafts the same for every deal?

No. Each draft is written from the deal's own history and context. A three-rung escalation ladder sets the tone based on how cold the deal has gone, so a recently quiet deal reads differently from one that has been silent much longer.

Who receives the flagged deals in Slack?

The rep who owns each deal. For every stalled deal it finds, the agent routes the flagged deal and its draft to the owning rep, so people only see the deals assigned to them.

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