This template builds sales prospect battle cards from a single company URL. It is for founders and sales operators who want prospect research ready before a call, without spending an afternoon reading a website.
What it does
Give the agent a company name and a URL. It produces a battle card with three parts: what the company says it is, what it is actually doing right now based on dated signals, and how to open the conversation on the gap between the two. The card lands in Google Docs, ready to read before an outreach or a meeting.
- Reads the prospect's site and pulls the stated positioning
- Identifies recent, dated activity that shows current priorities
- Frames the opening angle where the claim and the reality diverge
- Includes objection handlers tied to what it found
How it works
The agent uses Firecrawl to read the prospect's website and surrounding pages, then applies a battle card method that treats the gap between claimed identity and current activity as the point of the conversation. It follows a domain-based identity rule to keep the research anchored to the right company, and only counts signals it can date.
The finished card is written to Google Docs. A weekly schedule runs the build every Friday at 8am, so a fresh set of cards is prepared ahead of the week's sales work. Setup takes about five minutes.
