Priyanka Deshmukh

D2C back-office work: catalogue updates, competitor pricing, returns triage, marketplace reconciliation. Shopify, Amazon Seller Central, and three Indian marketplaces with no real API to speak of.

Good fit:

• Founders who already know which spreadsheet is eating their week
• Catalogues in the thousands of SKUs across several channels, like the 18,000 I currently maintain for one brand
• Teams who want to own the thing afterwards

Bad fit: anyone looking for a storefront rebuild. I work behind the storefront, not on it. No account managers in between either, you get me.