Isabel Ferreira

The unglamorous half of e-commerce for Iberian and Brazilian retailers: stock, returns, chasing suppliers, and margin numbers that arrive before the month is over.

How it starts

A week finding where the money is actually going. It is rarely where I think. Twice now the answer turned out to be freight rather than discounting.

What usually gets built

Inventory reconciliation across warehouses and marketplaces, and the weekly margin report that used to occupy an analyst for two days.

Capacity

Two clients at a time, no more. Next opening in a few weeks.